9TH VIETNAM NATIONAL BRAND AWARD CEREMONY 2024

On the evening of November 4, the National Brand Council held the 9th Vietnam National Brand Award Ceremony under the theme "Reaching Out to Enter the Green Era."

Minister of Industry and Trade Nguyen Hong Dien announced that this year’s selection process recognized 190 companies with 359 products meeting the criteria for the Vietnam National Brand title. This marks an increase of 18 companies and 34 products compared to the previous selection, the highest number to date.

Dai Long Trading Manufacturing Electric Wire And Cable Co., Ltd proudly receives the 'Vietnam National Brand Product 2024' award

The National Brand Plays a Leading Role

Speaking at the event, Prime Minister Phạm Minh Chính stated that building and developing the Vietnam National Brand is a critically important, strategic mission. It is a responsibility for all of us, requiring perseverance, effort, and continuous innovation. Among these efforts, building a national product brand is one of the core components.

Notably, the 190 enterprises with products achieving National Brand status in 2024 have shown impressive business results, with a total revenue in 2023 reaching 2.4 million billion VND( 83,3 billion USD) and a total contribution to the state budget of around 150 trillion VND(6,25 billion USD).

These companies have provided stable employment for over 600,000 workers and actively participated in social welfare initiatives.

Over the past 20 years, the number of businesses with products awarded the National Brand title has steadily increased each year, from 30 companies in 2008 to 190 companies in 2024. This progress has significantly contributed to building the Vietnam National Brand.

Evidence of this growth can be seen in Brand Finance’s assessment, which shows that in recent years, Vietnam’s national brand has made remarkable advances.

Vietnam is now among the Top 100 countries with a strong brand, and it has achieved the fastest brand value growth globally from 2019 to 2022.

In 2024, Vietnam's brand value ranks 32nd out of 193 countries, reaching USD 507 billion, which is an increase of one rank and a 2% rise in value compared to 2023.

This achievement also demonstrates that, amid the trends of digital transformation, green transition, and the circular economy, Vietnamese businesses, with their innovation, can seize this opportunity to rise and play a vital role in the global shift.

Mr. Le Van Phu, Deputy Director of Dai Long Trading Manufacturing Electric Wire And Cable Co., Ltd receives the 'Vietnam National Brand Product 2024' award.

Seizing Opportunities from Green and Sustainable Growth Trends

After more than 20 years of establishment and development, the Vietnam National Brand Program has achieved significant accomplishments, garnering strong attention and establishing a solid reputation among businesses, regulatory agencies, and consumers both domestically and internationally. The program not only honors outstanding brands and enterprises representing the Vietnam National Brand but also helps affirm Vietnam as a nation of high-quality goods and services with strong competitive capacity in the global market.

The Prime Minister has tasked the Ministry of Industry and Trade with creating favorable conditions and providing support for the business community. Priority should be given to companies whose products have achieved National Brand status, enabling them to lead and take an even more active role in the development and promotion of the Vietnam National Brand, thus contributing to enhancing Vietnam's image on the international stage.

According to the Prime Minister, the success of entrepreneurs and businesses is also the success of the country, contributing to positioning Vietnam as a green, innovative, and powerful nation on the world map.

                                                                                                                                                                             Source : https://tuoitre.vn/190-doanh-nghiep-dat-thuong-hieu-quoc-gia-doanh-thu-2-4-trieu-ti-dong-20241104223923644.htm